Bridget Brown has been in the real estate business since 2007 specializing in helping home buyers and sellers in the Kansas City metro area, focusing on western Johnson County. Bridget came to Stratosport because she was having difficulty keeping up with increasing lead costs and follow-up. She needed a custom CRM interation, leads under $5 apiece, and a focus on both buyer and seller leads.
Bridget's goal was to generate HIGH-QUALITY BUYER & SELLER LEADS and follow-up with these leads immediately after acquisition to boost close rates.
We implemented a lead-generation and follow-up system with close rates higher than any other we've ever run and closed upwards of $100K in take-home commissions for Bridget over the course of 3-months.
Stratosport helped Bridget Brown improve her online presence and optimize for high-quality, responsive buyer/seller leads.
• 1,702.69% ROI
• 1,209 high-quality buyer/seller leads
• In 3 months, Bridget Brown saw $9,538,830 added to the pipeline and $120,510 in take-home commissions.
Stratosport took a four-pronged approach.
(1) Understand Bridget's market and what her current marketing strategy was, average home-pricing in-area, etc.
(2) Let the data do the talking
(3) Execute media buys in-house to save on markups costs and remain in charge of the data.
(4) Sent all leads to an automated follow-up system with 6-10 touch points per month to skyrocket booking rates.
Because our team of media buyers sits within the 4 walls of Stratosport, we’re able to provide results from a digital media mix that is ever-changing and ever-improving.
Buyer Lead Campaigns
In this campaign, we used a virtual open-house tour to attract local buyers to an appointment with Bridget. We used the Facebook advertising platform to achieve these results.
Note: these leads were targeted based on user behavior and demographics rather than by website.
Here are the results:
565 active buyer leads
$1.56 average cost-per-lead (CPL)
Reach: 145,184 people
Impressions Made: 183,376
Seller Lead Campaigns
In this campaign, we used a special homes list to attract motivated sellers to an appointment with Bridget. We used the Facebook and Instagram advertising platform to achieve these results.
Note: these leads were targeted based on user behavior and demographics rather than by website.
Here are the results:
162 active seller leads
$5.54 average cost-per-lead (CPL)
Reach: 48,254 people
Impressions Made: 81,412
Retargeting Campaigns
In this campaign, we used a testimonial to scoop up any interested users we missed out on. We used the Facebook advertising platform to achieve these results.
Note: these leads were targeted based on pixel data and ad view-time instead of behavior and interest.
Here are the results:
302 active buyer/seller leads
$2.24 average cost-per-lead (CPL)
Reach: 22,552 people
Impressions Made: 28,716
What Bridget Has to Say
“I have enjoyed the level of energy that the Stratosport team has put into understanding our business, researching our local market, and providing us with a complete digital strategy that will help us elevate our brand. Working with Stratosport has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any real estate brokerage or agent meet with Stratosport to see how they can help you.”
- Bridget Brown, Realtor (Shawnee, KS)
Let's start the conversation.
OVERLAND PARK, KANSAS
1221 W 103rd St // Suite 208
Kansas City, MO 64114
(913) 349-5739
SUNNYVALE, CALIFORNIA
1030 E El Camino Real
Sunnyvale, CA 94087
(424) 230-8660
